Why Bad Habits are So Hard to Bury

quit_bad_habit

image via lifehack.org

I have a short piece in the latest issue of Scientific American Mind about “restraint bias” — a cognitive albatross most of us struggle against more often than we’d like.  Here’s a snippet:

If you have ever lost weight on a diet only to gain it all back, you were probably as perplexed as you were disappointed. You felt certain that you had conquered bad eating habits—so what caused the backslide?

New research suggests that you may have succumbed to a cognitive distortion called restraint bias. Bolstered by an inflated sense of impulse control, we overexpose ourselves to temptation and fall prey to impulsiveness.

The entire article is right here.

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